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A great number of visitors were welcomed to the TGD/LU-VE Group stand at Euroshop 2017.
Most of the guests were intrigued in particular by the latest generation of “Realook®” active doors with transparent high-definition digital screens matched to a revolutionary control system via an Android app.
Realook® today is certainly the most attractive glass door, capable of transforming any unit from a simple food storage device into a powerful means of communication which captures the attention of the consumer through:
• on-screen games
• interaction with the proximity sensor
• social engagement via smartphone
Realook® can also provide extraordinary marketing information about customer behaviour and needs:
• how many people stop in front of the Realook® refrigerator;
• how many people interact with the Realook® unit and for how long;
• gender, age…;
• how many times the users open the Realook® unit;
• NFC/RFID loyalty card activities;
• unlock special offers with NFC tags.
Finally, Realook® can streamline the management of the sales point, using a simple smartphone app to:
• update the prices of the products behind the doors in real time;
• update the names and descriptions of the products in real time;
• manage product promotions and discounts in real time, focusing the attention of customers on pre-selected products by using really attractive graphic effects. A fantastic promoter for impulse purchasing.
This isn’t just a door: it’s an innovative means of distribution!
